Posted over 1 year Ago
If you are looking to boost your business and increase revenue, it helps to get more recommendations from your clients. After all, if the property owner you provide services for is so impressed with your work that they tell all their friends and family, you do not have to spend time or money on your own advertising efforts.
People are much more likely to hire a tradesman of any kind if someone they trust vouches for them first. Also, it helps if they can see the results of the project in person. For example, if someone’s brother has a new kitchen installed that looks great, increases efficiency, and boosts property value, they will definitely ask for the name of the company who made the upgrade.
The power of word-of-mouth advertising cannot be understated. If you want to boost business and get a better recommendation in your area, you need to learn how to get clients to recommend you more often. Sometimes, getting the job done is not enough.
Word-of-mouth advertising is the passing of a message from one person to another, usually through personal recommendations. It is one of the oldest forms of marketing, and it is still one of the most effective. Also, you never have to pay for this type of advertising. That makes it a great option for any type of trade business who wants to increase profits and reduce costs.
If you want to get clients to recommend you to family members, friends, coworkers, or anyone in their circle, you need to take steps to make your business the best solution for them. Organic word-of-mouth happens naturally when people share their experiences. Since people are more likely to share complaints, make sure you do everything possible to avoid them and go above and beyond to impress property owners with your service.
When someone recommends a product or service to a friend, that friend is more likely to trust the recommendation than an advertisement. And when people share positive experiences online, it can lead to even more sales and referrals.
There are a few things you can do to set yourself apart and provide exceptional quality service. As a professional tradesman, you already know how to complete the types of services you offer. However, doing the minimum or only the expected is not enough to encourage clients to recommend you to others. You need to go above and beyond expectations.
When you take the time to deliver more than what customers expect, they will feel inspired to share the good news about your company with others. However, some people may be happy to leave you a five-star rating online but forget about making direct recommendations to friends and family. There are several things you can do to encourage word-of-mouth advertising.
If you want to get clients to give recommendations, you need to create an amazing reputation in your area. Delivering great service with a smile is just the start. There are unique things you can do to convince people to tell their friends and family about your company.
Take the time to talk with your clients about their experience with your business. Ask them what they liked most about the services they received and find out if there's anything you could do better next time. This feedback is essential in helping you improve your business and exceed your clients' expectations. This can be as simple as a conversation at the final walk-through of the finished project or involve sending out an email or postcard a week later.
Make it easy for clients to leave reviews online. If they had a good experience with your business, encourage them to write a review on Google, Facebook, or Yelp. Positive reviews can help attract new customers and boost your business credibility. You can directly ask them to leave a review because it helps your business. If you helped them out with a plumbing problem or new paint in the living room, they may want to help you with five stars.
You can also ask them directly. Many people are happy to suggest a good business or product, especially if they are given a specific reason to do so. Something as simple as, “Please recommend us to others!” can remind them that direct recommendations matter.
If someone mentions your company online or leaves a review using social media or a business directory, respond when appropriate in a positive manner. Thank them for the kind words, answer questions, or offer solutions if they have any complaint. All these things will show others that you are worthy of their business.
If you want to boost business and take advantage of the power of word-of-mouth advertising, it takes a multi-pronged approach. Of course, you need to provide trade services with exceptional quality that offer real value to every client. Also, it helps to over deliver on every expectation from customer service to cleaning up the site after your team finishes the job. Finally, ask people for recommendations and you will find yourself getting more than ever before.
One thing that many homeowners look for when hiring a builder or other tradesman is insurance to help protect the people and property involved in the project. When you choose Tradesman Insurance 4U, both existing clients on the people they recommend get the peace of mind knowing they are covered in every situation.