Building your Electrical Contractor Business

Posted over 4 years Ago

Electrical Contractor at work

Every Electrical Contractor knows that getting clients is the most challenging part. There are lots of contractors vying for business, offering a similar service, so making yours stand out can be difficult. But there are many ways to achieve such a goal, all you have to do is to figure out how to adapt and adjust to the process so you can make it work.

Create a referral system

This way you can harness the power of your own customer network. Offering a discount to current customers if they bring you their friends or family can make a lot of sense. And it’s also one of the most popular methods one can use to generate more leads and customers naturally. It works really well, especially if you already have an established customer base.

Establish an email marketing list

Once you have numerous email addresses from customers, start sending messages regarding latest updates, industry news and so on. Keeping customers up to date will show that you are a professional and it will also make them come back, which is extremely important in a situation like this.

Start networking

Networking allows you to connect with a variety of people. It can be with new companies in the industry or even with new customers. It’s a very good way to generate more leads, not to mention you can connect with companies that are interested in reaching your client base. Offering a mutually beneficial promotion helps a lot, and it will be worth it.

Use social media

There are millions of people on social media and the average person stays 10-20 minutes on a website like Facebook every day. That means it’s a very good idea to create a business profile on social media and promote your business here. It shows that you are a true professional and it will also bring in front a very good return on investment for your business.

Post ads on free ad websites

This way you can reach people that are looking for electrical contractors online. It makes a lot of sense to do that because plenty of potential customers only look for contractors on such websites. As a result, even a few ads can bring in lots of potential customers.

Create your own website and optimise for SEO

Creating your own website helps a lot and it will bring in lots of exposure. It also shows that you are a true professional and you can provide great results. Thanks to SEO optimisation you can further improve your search engine ranking. With SEO you can go up to page 1 and thus bring in more leads and customers.

As you can see, every Electrical Contractor has numerous ways to boost his client base. It all comes down to using the right methods and constantly trying to expand your reach. It’s not going to be an easy thing to do right from the start, but if you implement it correctly it can bring in some extraordinary benefits!

Specialised tradesman insurance

Every trade is unique and faces a unique set of risks, we tailor the right insurance cover that meets your needs. Get your tradesman insurance quote today in 6 simple steps.